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From Our Desk
Perspectives on AI strategy, adoption, and what we’re seeing in the field.
The Level 1 Trap: Why Your Team Thinks Copilot Is Broken
Your team tried AI, got mediocre results, and decided it isn't ready. The real problem is they never climbed past Level 1. Here's the ladder they're missing.
July 10, 2026 · 7 min read
Your AI Pilot Worked. So Why Hasn't Anything Changed?
Most companies stuck on AI have already run pilots that worked. The capability was never the problem. What's missing is the repeatable system that turns a one-time win into how the work actually gets done.
June 19, 2026 · 7 min read
What Happens to Your Job When AI Takes the Busywork?
AI won't replace your people. It strips the busywork and concentrates what's left into the judgment and relationships that actually run your business.
June 3, 2026 · 7 min read
The Chief AI Officer Is a Symptom, Not a Solution
Hiring a Chief AI Officer feels like ownership. It's outsourcing. The companies pulling ahead right now aren't the ones with the best-articulated AI roadmap — they're the ones whose leaders learned to think in the new medium.
April 22, 2026 · 9 min read
Out-Human the Giants: Why the Best AI Strategy Is a Human One
While competitors automate everything, regional businesses can win by using AI to amplify what makes them irreplaceable. Here's how to compete where giants can't.
April 7, 2026 · 8 min read
Your Employees Are Already Using AI. The Question Is Whether You Know.
More than half your employees are using AI tools you haven't approved. The real risk isn't the technology. It's the culture that made them hide it from you.
March 17, 2026 · 7 min read
The Compound Interest of AI Adoption: How Small Wins Build Insurmountable Advantages
The companies pulling ahead with AI aren't making big bets. They're stacking small wins that compound. Here's the math, and why starting now matters more than starting big.
February 24, 2026 · 8 min read
Two Restaurants, Two Futures: What Fast Food Taught Me About AI Strategy
McDonald's and Chick-fil-A use technology for opposite reasons. The lesson for your business isn't which one is right. It's knowing which one you are.
February 3, 2026 · 6 min read
The Authenticity Advantage: When Everyone Sounds the Same, Being Real Becomes a Strategy
AI is making every business sound the same. The companies that win won't out-automate the competition. They'll out-human it. Here's what that looks like.
January 13, 2026 · 6 min read
Your Tech Stack Doesn't Matter: Why the Tools You Pick Are the Least Important AI Decision You'll Make
Everyone can produce 'good enough' with any AI tool. The real competitive edge isn't which tools you pick. It's how far beyond 'good enough' you can go.
December 16, 2025 · 7 min read
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